Kimsa guarding her Domain
This is just a tech tip post. Photo above for those who are not interested.
If you have a business then buy a domain to go with it. The domain gives you a short link, a Uniform Resource Locator (URL) which is the bit of text that shows up in the link to web pages. e.g.,
The SugarMtnFarm is the domain name and the com is the Top Level Domain or TLD. This is our address on the web. The domain name servers point to our name servers – I’ll not go into those details here.
All too often I see people using generic URLs offered by their web service provider. This is grievous mistake if you’re a business. Would you name your business “Box#19, 16 Smith Street, 05604” as assigned by the Post Office? Probably not unless that had some really super big significance to you. Try for something more descriptive or memorable like “Roderick’s Hot Muffler Repair” or “Windy Brook Kangaroo Dairy”. Make your online address memorable and meaningful just like your business name.
Getting and using a custom URL is easy to do and costs under $10/year. It is a small marketing expense that is very worth it. For a long time we used GoDaddy.com as our registrar but now we use NameCheap.com*. There are many other good registrars. Don’t pay more than $10 for the domain name registration. There are some registrars who’ve charged $30 or $40. It’s all the same thing.
You can have multiple URLs all pointing to the same thing or variations such as different pages within a web site. For example I own both:
- SugarMtnFarm.com – our main domain name for our farm;
- SugarMountainFarm.com – the farm name fully spelled out;
- SMF.me – a super short version which is useful sometimes; and
- flashweb.com – a domain left over from our publishing business that I’m temporarily using for the blog until I finish the transition from Blogger to WordPress.
All of these point to essentially the same data set on our web server. The SMF.me URL points specifically to this page which makes it an easy way to get people to the information about what we offer, what breeds our pigs are, how we raise them, how we feed them and other details. From there they can then explore my blog and other information about our farm, forests and family.
Lastly, once you have your own domain name then you can have an email address that is customized such as† joe.brown@SugarMtnFarm.com or j@SMF.me for a super short version.
Outdoors: 34°F/14°F 1″ Snow, Overcast
Tiny Cottage: 65°F/63°F
Daily Spark: “Build a man a fire, and he’ll be warm for a day. Set a man on fire, and he’ll be warm for the rest of his life.” –Terry Pratchett
*I receive no payment from GoDaddy or NameCheap on this – they don’t even know about this article. This isn’t about them.
†Neither of those email addresses actually work but they are good examples. Any resemblance to real people or events are entirely fictional. Void where prohibited. Walk on the grass.