Guarding Your Domain

Kimsa guarding her Domain

This is just a tech tip post. Photo above for those who are not interested.

If you have a business then buy a domain to go with it. The domain gives you a short link, a Uniform Resource Locator (URL) which is the bit of text that shows up in the link to web pages. e.g.,

The SugarMtnFarm is the domain name and the com is the Top Level Domain or TLD. This is our address on the web. The domain name servers point to our name servers – I’ll not go into those details here.

All too often I see people using generic URLs offered by their web service provider. This is grievous mistake if you’re a business. Would you name your business “Box#19, 16 Smith Street, 05604” as assigned by the Post Office? Probably not unless that had some really super big significance to you. Try for something more descriptive or memorable like “Roderick’s Hot Muffler Repair” or “Windy Brook Kangaroo Dairy”. Make your online address memorable and meaningful just like your business name.

Getting and using a custom URL is easy to do and costs under $10/year. It is a small marketing expense that is very worth it. For a long time we used as our registrar but now we use*. There are many other good registrars. Don’t pay more than $10 for the domain name registration. There are some registrars who’ve charged $30 or $40. It’s all the same thing.

You can have multiple URLs all pointing to the same thing or variations such as different pages within a web site. For example I own both:

  • – our main domain name for our farm;
  • – the farm name fully spelled out;
  • – a super short version which is useful sometimes; and
  • – a domain left over from our publishing business that I’m temporarily using for the blog until I finish the transition from Blogger to WordPress.

All of these point to essentially the same data set on our web server. The URL points specifically to this page which makes it an easy way to get people to the information about what we offer, what breeds our pigs are, how we raise them, how we feed them and other details. From there they can then explore my blog and other information about our farm, forests and family.

Lastly, once you have your own domain name then you can have an email address that is customized such as or for a super short version.

Outdoors: 34°F/14°F 1″ Snow, Overcast
Tiny Cottage: 65°F/63°F

Daily Spark: “Build a man a fire, and he’ll be warm for a day. Set a man on fire, and he’ll be warm for the rest of his life.”Terry Pratchett

*I receive no payment from GoDaddy or NameCheap on this – they don’t even know about this article. This isn’t about them.

Neither of those email addresses actually work but they are good examples. Any resemblance to real people or events are entirely fictional. Void where prohibited. Walk on the grass.

About Walter Jeffries

Tinker, Tailor...
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7 Responses to Guarding Your Domain

  1. André says:

    I like your title and the beautiful do in the photo. I wish I had someone like her guarding my domain. I had a domain name but did not renew it fast enough and a scammer stole it from me and held it ransom for 1000 euro. I got a new domain but it is a pain to have to change all my business cards and things. This time I paid for five years worth to make sure I will not lose it. You are right how a domain name gives professionalism.

    Pet Kimsa for me. How did she get that name. It is elegant and fits her!

  2. Betty says:

    Ok. I dont understand all the tech details but that is a beautiful dog and a gorgeous photo. I love her patterns of dark colors contrasted against the blue of the snow. It is so stark. You take wonderful photos Walt.

  3. Helen says:

    You have such extra ordinary beautiful dogs Walter. What breed are they? Do you ever sell puppies? That photo almost looks 3D!

  4. Great post but it came just a couple days late for us! I just purchased the domain for (paid $16 I think) through WordPress and don’t know if we can now get corresponding email addresses? I know that you are familiar with and use WordPress. Any suggestions for how to proceed? Thanks!

    • I’m not sure how WordPress handles emails and domain name sales. I use their custom private install on my own server so I don’t deal with their system directly. Check out their help or FAQ. I bet they have a mechanism for emails.

  5. karl says:

    I have owned for close to twenty years. I hardly use that domain anymore. just an old resume languishing unloved.

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